The full rebranding, packaging and launch of Big Kahuna Burger. We took the iconic, fictional fast food joint out of the Tarantino universe and into the real world with a contemporary over-haul.
The Big Kahuna Burger branding is inspired by everything that other fast food chains are not; an 80’s surf-wear inspired colour palette, photography that looks like it came straight out of travel brochure, and an energy that’ll make you feel like forgetting all your problems & boarding a 6am flight to Honolulu. The new, contemporary logo and iconography are inspired by the simplicity of the island life, the movement of the water and the euphoria of vacation - without actually travelling. The colours were chosen to make you smile and embody the carefree Hawaiian lifestyle.
This won the George Brown College: Thesis Award for Best Advertising Craft - Art Direction.
