The “Take A Closer Look” campaign will specifically address the harmful myths surrounding skin cancer and people of colour. The campaign will feature a series of 6 transit shelter ad posters, drugstore banners, mail-out self exam boxes, an informational pamphlet, a booth at global events, promotional materials, a social media campaign and a rebranding of the Black & Brown Skin website linking all resources together.
The integrated campaign will be an expansion of the Black & Brown Skin educational platform that was developed alongside the release of the Mind The Gap book; a medical handbook depicting various symptoms on darker skin. The same fundamental goal aligns both campaigns; to address racial disparities in health care and offer educational solutions.
Created in partnership with Emily Ferguson
